The Dream Jobs app is apart of a multi-platform media campaign, along with an hour long documentary and website, celebrating the careers of multi-cultural Canadians as they pursue their dreams through traditional skills, tenacity, talent and hard work. The app will be a vehicle for 30 video profiles, text interviews and photos. Each character-driven story profiles a new Canadian or someone born to an immigrant family who has a cool job and brings a special skill, dedication and passion to it. The programs are photogenic, interesting, often funny and inspiring.